GRAPHIC DESIGN
MEDIA COMPANY: MID MAP MEDIA LLC
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THE HEARTLAND COLLECTIVE BRANDING GUIDE
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Problem:
Mid Map Media needed to brand The Heartland Collective with a visual identity and media package that could communicate rural civic engagement and inspire action toward progressive policies.
Role:
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Logo and brand system
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Branding guide
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Podcast thumbnail ecosystem
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Video splash screens and commercials
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Social media post design, editing, and management
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YouTube thumbnails
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Merchandise designs
Solution:
Develop a flexible visual system built around the original established Heartland Pod logo and color palette, then extended it across podcast art, video intros, social graphics, and merchandise. This created a consistent, recognizable look that connects Heartland’s educational content, advocacy work, and community-facing media.
MUSICAL ARTISTS: MODERN GODS
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MODERN GODS WEBSITE
Problem
Modern Gods needed an identity and web presence that felt cosmic and mythic, connecting their music and imagery to The Moirae universe.
Role
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Logo and brand system
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Website: design, structure, navigation, programming
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Music videos: filming, editing, posting, and thumbnails
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Album artwork: covers, CD and vinyl packaging
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Media management: audio, video, socials
Solution
Create a visual language that blends psychedelic color, mythic symbolism, and clean typography, then apply it across their website, album art, and music videos. The result is a cohesive band identity that feels like a living extension of The Moirae universe.
